ROBERTA VIGILANCE TO HEADLINE WEBINAR ON BOOK MARKETING AND SPONSORSHIP
Book Marketing Class Africa BMACA has announced a one-day webinar dedicated to the vital topic of book marketing and sponsorship. The event will feature renowned book sponsorship expert, Roberta Vigilance, as the keynote speaker. The webinar, entitled "Effective Strategies to Get Sponsorship for Your Book," will provide valuable insights into attracting sponsors who align with an author's book message and objectives.
Roberta Vigilance is a distinguished figure in the field of sponsorship. With over two decades of experience, she has successfully helped countless authors and entrepreneurs secure sponsorships that propel their projects to new heights. Her expertise is set to benefit attendees by unveiling practical strategies and tactics that can be immediately implemented.
The webinar will take place on May 26th, 2024 by 7PM Nigeria, 1 PM Central Time and 2PM Eastern Time. The Webinar promises to be a significant event for authors, publishers, and marketing professionals across Africa. The session aims to equip participants with the knowledge and tools necessary to navigate the sponsorship landscape effectively, ensuring their books receive the support they deserve.
“We are thrilled to have Roberta Vigilance lead this webinar,” said Awele Ilusanmi, Founder of Book Marketing Class Africa BMACA. “Her extensive experience and success in securing sponsorships make her the perfect person to guide our attendees through the process. This webinar is an excellent opportunity for African authors to learn how to enhance their book marketing efforts.”
The host, Awele Ilusanmi is the President of the Nigeria Chapter of the Association of Publishers For Special Sales, Denver, Colorado, USA, and President of Literary Authors Cooperative Multipurpose Society of Nigeria.
Participants will learn how to identify potential sponsors, craft compelling sponsorship proposals, and build lasting relationships with sponsors. Roberta Vigilance will also discuss the importance of aligning a book’s message with the values of potential sponsors to create mutually beneficial partnerships.
Roberta Vigilance is the author of "How to Secure Sponsors Successfully," a book that has become a go-to resource for many looking to understand the intricacies of sponsorship. Her practical approach and real-world examples have made her a sought-after speaker at various international events.
The webinar will be interactive, allowing participants to ask questions and receive personalized advice from Roberta Vigilance. This format ensures that attendees leave with actionable steps tailored to their specific needs and goals.
To join the webinar,
interested parties can click on the following link: https://us04web.zoom.us/j/
Book Marketing Class Africa is dedicated to empowering African authors with the skills and knowledge needed to succeed in the competitive world of publishing. This webinar is part of a series of initiatives aimed at providing continuous education and support to the literary community.
ABOUT THE GUEST SPEAKER
ROBERTA VIGILANCE is a seasoned consultant specializing in securing sponsors for events through strategic advice and guidance, author of "How To Secure Sponsors Successfully," and host a podcast called "Sponsorship Talk with Roberta Vigilance," a podcast that interviews local sponsors. With a career spanning over two decades, Roberta has developed a deep understanding of the event sponsorship industry and is dedicated to helping clients achieve their sponsorship goals.
As a consultant, Roberta takes the time to understand her clients' sponsorship objectives and provides tailored advice to help them reach their targets. She also oversees essential services that clients may require assistance with due to their lack of experience or busy schedules.
Roberta's journey in event sponsorship began in the late 1990s with nothing but a passion to support emerging talents in the entertainment industry. Starting with no financial resources or connections, she launched Vigilance Style and Grace in 1999, an event planning business aimed at providing a platform for emerging talents to showcase their abilities and connect with industry leaders.
Prior to her venture into event planning, Roberta amassed extensive experience in both B2B and B2C sales, which equipped her with valuable skills for selling events to sponsors. Through trial and error, she mastered the sponsorship process, saving new seekers from common pitfalls, a knowledge she shares in her book, "How to Secure Sponsors Successfully."
In her approach to sponsorship, Roberta emphasizes showcasing the benefits to sponsors and demonstrating how these benefits align with their goals. Her expertise has led to securing various sponsors for her events and assisting clients in selecting the right events to pursue when faced with multiple options.
Roberta's use of sponsorship has not only saved her and her clients money over the years but has also enabled them to execute events they are passionate about. To learn more about Roberta and her services, visit her website at robertavigilance.com.
